Create a radio ad
Act as an advertising agency and develop a 30 or 60 second radio ad. You are the creative team, the copywriter, and the producer!
you will find an example of what a script for a radio ad looks like. Follow that script for an outline, being sure to include the name of your client, agency, length of commercial, etc. As far as sound effects go, assume you would have access to any you would need. For your information, SFX stands for sound effects; V/O for voice over; and AVO for announcer voice over. Include a script, written in good form, of the commercial. Make sure ad timing aligns with the correct length
Also, include an explanation of your rationale in creating the ad. Use what you have learned to help explain your ad. Think target market, duration, placement, use of music, words, etc. Your rationale should be NO LESS than one (1) page, single spaced, 12-point font. This is mandatory
Remember, you are an agency trying to get hired, so "sell" your work and ideas!
The Client: You should choose one of the clients below to work for. The information contained about them is for some background. You may choose to utilize some, all, or none of the information for your commercial. You make all of the decisions, but remember, you’re commercial must pass your clients approval and the only way it will is if they believe it will satisfy their objectives. Choose from any of the listed
Client #1 – Partnership for a Drug Free America — This organization is looking for an anti-drug commercial to run on pop-music stations. They are targeting the ages from 12 to 28. They are particularly concerned that the use of the drug “Fentanyl” is rising. They are a non-profit organization and have a low budget. Make sure you have the correct information included for a non-profit organization.
Client #2 – Anyone Ford — This group is a long-time retailer of new and used Ford automobiles in the Wichita area. Their commercials in recent years have been “over-the-top” and tried to attract attention as well as lure people into their location, regardless of income level. They are open Monday through Saturday, from 8:00 a.m. to 10:00 p.m. and are located at 7700 E. Kellogg in Wichita.
Client #3 – Snooty Furniture, Inc. — This company is new to the Wichita area. They specialize in very expensive, custom-made furniture. They are located at 2450 N. Rock Rd in Wichita and cater to the highest income levels. They are open 9:00 a.m. to 4:00 p.m. Tuesday through Thursday.
