For this assignment, you will select either a print or television advertisement from the 1960s and compose a short analytical (800 to 1000 words) in which you consider how the visual culture constructed in the advertisement you chose reflected broader trends in American life at the time. You may search the bound periodicals in the Anderson Library (suggested publications include Life, Look, or The Saturday Evening Post) for a print advertisement or utilize one of several online archives. In the crafting of your analysis, be sure to draw from materials and concepts presented in class. Please include an image of your print ad or a screenshot of your television ad to your assignment.
