Choose one print, TV or radio ad and show/tell what you learned.
Part I: Describe your ad in detail. It can be a print, TV or radio ad. Make sure you include all details, so it looks printable. You may attach the print ad or a link to the TV or radio ad as backup. Give enough detail in your description
Part II: Using the questions below to get started, give a review of the ad. Anything Be very detailed and don't forget to use examples from the ad to back up your thoughts and ideas. Remember to answer the why, how, and why it matters.
- Target market
- Inform vs persuade vs remind?
- Narrative vs autobiography vs drama?
- B2B vs B2C.
- Placement and duration of the ad
- Objective of the ad
- Use of colors, text, sights, sounds, etc.
- Do you think it will be effective? Why or why not?
- Any other comments to include?
Ad Review should be a minimum of two pages single spaced.
