Interpretive Simulations
Each student, independently of the team will prepare a brief summary for the week’s simulation efforts. This report will include the following information:
- What was your one corporate generic strategy as reviewed from our text for the week? Break this down by your target market and your competitive advantage. Why? Did your overall strategy change since week 1? Why?
- What was your strategic action plan going into the rounds detailed in Blackboard including the reasons for the moves and how it relates to your overall strategy? What are your objective and measurable goals for the moves? Did you have to make operationally reactive moves not related to your strategy? Why?
- What was the objective, fact-based results compared to your intended moves and the reasons of these moves generally? How did your moves advance your one Generic Strategy? Be specific. Did you get the objective results you expected? Why/why not? Share any objective measures from the simulation program that are pertinent to the strategic implementation results and note any purely operational moves. How did your competition and the external environment impact your moves? What is your analysis of this data results compared to your intended results?
- What do you think the next set of objective and measurable moves you will have to consider, and what will you suggest to your partners regarding next week’s moves?
- What have you learned and how does this relate to other lessons in this course and to your career?
- Provide a log regarding the specific dates and times that you accessed the simulation system including specifically when and how you and your teammate reviewed and discussed the simulation system data and decided on your moves to make. A sample is provided in week 1.
Your report this week should cover periods 1 thru 4 inclusively with fact-based objective data that you analyze from all 4 periods.Your grade for each of the simulation report papers will be based on your analysis and critical thinking around the selection and implementation of the corporate strategy for your company. Your analysis must be increasingly more thorough with each paper as you become more familiar with the simulation program and with the concepts from our course. The grade will also include a portion based on your team’s current position and your team’s work together. Review the required components in the grading rubric for the simulation paper.Submission
Details: Your assignment will be between 1000 and 1500 words and follow APA Guidelines. Include a cover page and at least your course text as a reference.
References: Thompson textbook 2021.
Feedback: Please use the documents I have attached and no google words copied. Every letter should be written on own.
StratSim
Team D
YEAR 1:
· Strategy: to be leaders in the automobile industry while promoting quality and safety cars.
· Objective/ mission statement?
· Minor update for Defy: family car 33% market share – a lot of competitors but we are leading in this category
· justify why this car
· Create Luxury car “Deluxe” – on market Y3
· Upgrades: Interior, Safety and Quality
· Development of Deluxe begins – idea why we did that? Segment: high income and enterprise
YEAR 2:
· Open new distribution center
· 3 dealers set to open in North and South
· 1 dealer set to open in East
· 1 dealer set to open in West
· Increased capacity available +1 because we were underproducing
· justify the decisions
YEAR 3
· improve all cars even minor
· Deluxe on market – Set price above 35K (competitors are set at 40.3K and 40.7K) maybe due year 4
· create EAV vehicle
· creation of an additional Plant Automation otherwise it might be a disadvantage???
· Make sure all vehicles are above 4 in safety to avoid fine – detonka will reach 3 in 2 years
· Increased delite price by 1K
· readjust promotion and marketing ads based on consumers
· increased dealers N and S mainly
· issued 100 M in bonds
·
YEAR 4:
· Economy: increased safety, quality and interior. Size and horsepower.
· Truck: Detonka: increased safety and styling
· Deluxy: increased size and quality
· Electric car: Delectric.
· Marketing:
· Defy (family): increased adv to 60 and decreased promotion to 40
· Delite (economy): increased avd to 35 and decreased promotion to 24
· Deluxe (luxury): increased adv by 37 and no changes. We changed the advertising theme to Styling.
· Detonka (truck): increased adv to 35
· North to 35, the rest remaining the same. Social media to 11, and direct marketing decreased to 6.
· Increased dealer 5 in North, the rest remaining the same since we didn't increase budget.
· Increased production in Defy and Detonka. We avoid overproduction, especially since we are making changes in all vehicles.
· Financing: 3 M in CD @ 3.5% and 3 M in loan repayment.
· special decision: invest in plan automation (10% cost to build current capacity)
YEAR 5:
· Delectric launching in Y6.
· Increase safety and Horsepower for Delite (Economy)
· Increase size, style, interior and quality for Deluxe (Luxury)
· Increased in adv in Delite by 38
· Decreased the price of Deluxe by 37,999
· Increased dealer discount in Deluxe by 15%
· Increased dealer discount in Delite by 10%
· Increased the price of Delite by 13,298
· Increased adv in Deluxe to 35 and decreased
· Increased adv in Detonka to 40 and decreased
· Increased price Detonka 19,669
· Increased marketing in North by 40
· Increased dealers 4 in North, 2 in South, 1 in East and 1 and West.
· Inventory: Delite 450, Detonka 515, Deluxe: 110, Defy: 750
· Technology: Interior and Style
Decisions:
12/19 – Description: Technology – Invest in Safety
12/ 19 – Description: Product Development – New Development Center
12/19 – Description: Consumer marketing – Direct marketing (5) and Advertising in East (18)
12/19 New project for Delite – minor upgrade
12/19 – Description: Consumer marketing - Advertising in the South (22)
12/19 – Description: Marketing for Delite: Quality
12/19 – Description: Marketing for Detonka: Performance
12/19 – Description: Distribution – New East Dealerships
12/19 – Description: Manufacturing:
Detonka 400K
Delite 300K
Defy 550K
Capacity change 1K
12/19 – Description: Finance:
Sell bonds: $100M
Loan repayment: $2M
12/19 – Description: Manufacturing:
Scheduled Production for Detonka: 420 K
